If you’re a serious job seeker trying to use LinkedIn to land a job, you should connect with professionals working at your target company.
And the best way to do this is through LinkedIn!
In this post I’m going to first share with you (1) WHERE to find the people most likely to help you on LinkedIn and after you’ve found them, (2) WHAT to say in your connection request.
Let’s get started!
The easiest way to do this is to first run a blank search by clicking into the search bar and pressing enter, select “Posts” > All Filters > Author Company > Add your target companies > Show Results and now you have a list of everyone who’s active on LinkedIn.
Simple enough right? Here comes the hard part.
Then you want to scan through the posts and identify authors who fall into one of these 3 categories:
Ready for the hardest part?
Leave a thoughtful comment on 5 posts everyday for the next two weeks and I guarantee you will see meaningful progress towards landing a role at one of your target companies!
As Austin Belcak of Cultivated Culture has said many times:
You Can't Do The Same Thing As Everybody Else And Expect Different Results”
Meaning: if something is easy for you to do, it's just as easy for everyone else to do as well.
So, to expand on that first tip, an oversimplified reason you want to leave comments on those posts is so that your profile stays top-of-mind.
Recruiters and hiring managers from the same company are usually connected with each other on LinkedIn and the more you comment, the higher the chance you will appear on all their radars.
Of course, not all comments are created equal and the amount of effort you put into those comments conveys how serious you are as a candidate.
For example, 95% of the comments like: “I just started a new job” posts are some form of “Congratulations!”
So, if you leave a question politely asking them to share 1 tip or learning that contributed to their success, you’re going to stand out.
Specifically, 3 things will happen after you post your comment:
Are you going to get replies to all of your comments? Of course not!
Think about it like tinder or bumble, you swipe right on 100 people, 10 of them match with you, of which 5 actually reply to your cheesy pick up lines, and 2 end up going out on a date with you because they felt bad...
Okay so those numbers were oddly specific and you might think it’s from my personal experience, I’m obviously way more successful than that 😏
But you get my point: Out of 100 comments, you will get responses, you will expand your network and you will land coffee chats. And that will get you much farther than blindly applying online.
And if you’re thinking to yourself, how am I ever going to keep track of all these new connections?
Don’t worry, you can check out how I Built a Personal CRM on Notion (template included)!
Now that you’ve identified these helpful individuals, you’re going to want to send connection requests that get accepted.
I would recommend a modified version of Austin Belcak’s 3-step formula for LinkedIn connection requests:
Lead with positivity is just like it sounds, open your connection request on a positive note, and bonus points if you can make it about them. For example:
Congrats on starting a new blog, thanks for sharing your experiences with others.
Or even something simple like:
Hope you’re having a great start to the week.
This can put a smile on the other person’s face!
Here is where the magic happens, and it’s also where you get to choose to go with 1 of 3 types of connection angles, listed in order of difficulty, these are:
While it’s no surprise that you need to research your contact to perform step 2 correctly, it’s easier than you think.
What about adding value?
In my opinion, this works because asking a genuine question by default makes it seem like you’re seeking guidance from your contact. This builds them up, makes them feel good, and shows that you’ve given this topic some serious thought.
To provide a proof point showing this 3-step structure works, I’m going to share an example that worked on me recently.
I receive quite a few connection requests, and the ones that get through are ones like these:
Of course, this specific example may not be relevant for you, so I highly recommend checking out Austin’s full article where he provides more than 10 examples of LinkedIn connection requests.
Check out my LinkedIn Tips & Tricks playlist!