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# Google Exec: 10 Tips to Write Great Slides!
- URL: https://www.jeffsu.org/google-exec-10-tips-to-write-great-slides/
- Published: 2024-04-30T13:02:08.000Z
- Updated: 2024-04-30T13:02:08.000Z
- Author: Jeff
- Tags: Career, Execution

There's no art to slide-writing.

It's not an art and a science.

It's just science.

Crafting visually appealing and informative presentations isn't guesswork. There's a clear methodology to delivering presentations that stick with your audience.

[Herng Lee](https://www.linkedin.com/in/hernglee/?ref=jeffsu.org), Strategy & Operations Manager at Google, offers tried-and-tested strategies for slide design and presentation structure.

## Watch it in action

## Resources

- [Download Herng's playbook](https://hernglee.gumroad.com/l/slide-science?ref=jeffsu.org) for free
- Grab my [Workspace Toolkit ](https://academy.jeffsu.org/workspace-toolkit?ref=jeffsu.org)(also free)

## 10 Powerful Tactics to Improve Your Presentation Slides

### Headlines matter

Great headlines are *assertive* ("The iFold will capture 47% of the foldable market by 2030") or *action-led* ("5 billion dollar investment needed to make the iFold market leader"). 

For help, use AI tools like ChatGPT to generate variations.

### Stress test your flow

Do your headline-only slides tell a logical story? If not, identify gaps or redundancies.

### Set the tone

Choose language that evokes optimism, confidence, or a need for caution depending on your aims and audience.

### The Pyramid Principle is key

Start presentations with the key takeaway, followed by supporting points, and finally the underlying data. This aligns with how audiences want to consume information.

### Ditch the animations

Maintain control over your presentation flow by avoiding complex animations that hinder efficient navigation.

### Make slides standalone

Opt for clarity over flashiness to ensure your message is understood even if your deck is circulated without you present.

### Always be selling

Every slide needs a CTA for the audience. Restructure neutral data points into messages with clear implications.

### Avoid complex charts

Bar charts, scatter plots, and other easily understood visuals are best. Limit the use of intricate charts that might be misinterpreted.

### Callouts boost clarity

Numbered callout boxes guide the audience's eyes to the most crucial information and establish clear connections between your points and the supporting data.

### Prioritize key messages

Don't try to say everything. Highlight the insights that make the strongest case for your main argument.

### Numbers need context

Always put numbers in perspective. Is 10% growth amazing or alarming? The comparison determines the impact.